For Immediate Release:
3/27/2006
HumorMall.com

April Fool’s Day - No Joking Matter
How to be a ‘Better’ April Fool!

SAN FRANCISCO, CA., March 27, 2006 --   HumorMall.com, in its unceasing effort to make America a safer place to joke, introduces its latest publication “Real World Examples of Editing and Updating Jokes EBook Study Series”.   Now April Fools can learn the basics of joke editing by example and learn how to adapt jokes to new situations and topics

Whether your are an: advertising writer, radio personality, comedian, communication expert or just someone with a personal interest in humor, this joke study series will help you make your message more attractive and compelling by making it entertaining.  This five volume “Real World Examples of Editing and Updating Jokes EBook Study Series” provides the missing link between joke book humor and humor specifically tailored for your needs.  

Humor is important because: it arouses audience interest so you don't lose them; disarms hostility and makes your audience at least listen to your viewpoint and allows you to get your point across without increasing hostility; helps you connect with the audience and build rapport so they listen and absorb your material easier; helps you generate higher fees sooner than others with same material; helps emphasize points of wisdom and especially helps audience members retain important but dry facts and figures; makes a positive impression in addition to your knowledge of the subject; makes learners in ongoing training less likely to skip sessions since humor reduces boredom; shows that you don't take yourself too seriously thus makes you more likeable and helps you get higher evaluations or more sales.

“Real World Examples of Editing and Updating Jokes EBook Study Series” is published by HumorMall.com THE spot to learn how to be funny without looking, feeling or sounding foolish.  Each volume sells for $9.97 or get all five for $24.92 and is available online at HumorMall.com and  http://jokehelper.com/

WARNING: This product should not be used by people who do not have a sense of humor. 

Have a safe and insanely funny April Fool’s Day.

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WHAT:         Real World Examples of Editing and Updating Jokes WHO:           Co-authors Paul Giles and John Cantu WHERE:      HumorMall.com's JokeHelper.com WHEN:          Available NOW! CONTACT: Susan Cerce of HumorMall.com                                 415-668-2402                                 http://www.HumorMall.com Paul Giles is a humorist and comedy writer who's written material for Jay Leno and "The Tonight Show," Bill Maher and "Politically Correct," various national and local radio shows, and was a staff writer for the Arts & Entertainment Network's long-running "Caroline's Comedy Hour." He's also performed in comedy clubs across the country. Paul has worked for companies such as the Engelhard Corporation, American Greetings, AT&T, and many others. His humor has appeared in books, magazines, journals and newspapers including the Los Angeles Times and the San Francisco Chronicle. He currently makes his home in Cleveland, Ohio.  Available for interviews: John Cantu   A former comedy club owner, John  worked with performers such as Robin Williams, Dana Carvey, Margaret Cho, Will Durst, Rob Schneider, and Jerry Seinfeld. Cantu discovered from years of working with these and other comedic stars, techniques he adapted for business executives and professional speakers so they could add humor and avoid bombing. Cantu's coaching clients have included Malcolm Kushner (author of "Public Speaking for Dummies"), Mike Iapoce, (author of "A Funny Thing Happened on the Way to the Boardroom," Stu Silverstein M.D. (Speaker on medical topics), Mark Smith (Co-Author "Guerrilla Trade Show Selling," & "Guerrilla Teleselling") and Orvel Ray Wilson (Coauthor "Guerrilla Selling"). John Cantu is deceased but his 5/16/2003 funeral made the SF Chronicle’s front page http://www.humormall.com/cgi-bin/pl.cgi?jdc2 Obit: http://www.humormall.com/cgi-bin/pl.cgi?jdc1